Plausible Analytics

Estonia-basedPrivacy web analyticsUku Taht and Marko SaricActive 2026

SaaSActivePrivacy analytics

MRR / Revenueest

$150K+

MRRest

$150K/mo

Growthest

+5% MoM

Product

Privacy-first Google Analytics alternative

🌐plausible.io

Plausible Analytics — Net Worth and Career Earnings

Plausible Analytics is an Estonian privacy-first web analytics platform generating over $150,000 in monthly recurring revenue. A Google Analytics alternative with no cookies and full GDPR compliance by default, it is also open source and self-hostable. Founders Uku Taht and Marko Saric have built it transparently in public since 2018.

Revenue

MRR: $150K+
ARR: ~$1.8M
Open source: Self-hosted option available
Founders: Uku Taht + Marko Saric

Product

Category: Web analytics
Privacy: No cookies, GDPR by default
Open source: Self-hostable
Target: Privacy-conscious websites

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