Lovable — Net Worth and Career Earnings
Lovable (formerly GPT Engineer) is an AI-powered app builder that allows non-developers to create full-stack web applications through natural language prompts. Founded in Stockholm in 2024, it achieved what may be the fastest growth to $100 million in annual recurring revenue of any software product in history — reportedly reaching that milestone in approximately 10 weeks.
The product competes in the emerging AI-native development category alongside Bolt.new, Vercel's v0, and Replit. Its pricing of $20-50 per month targets both developers looking to accelerate prototyping and non-technical founders building MVPs. The speed of growth reflects the enormous pent-up demand for tools that allow anyone to build software without coding.